Slice of Life Gummy vitamins for Adults are perfect for adults who want to get their daily vitamins in a delicious, easily chewable gummy vitamin. Made with only the finest ingredients. Allergen, gluten and casein free. All natural flavors and colors. Perfect for those who have difficulty swallowing or digesting vitamin pills or simply just dislike the taste of taking vitamins in pill form.

Jennifer Hodges, founded Hero Nutritional Products. She had observed her nieces and other children gobbling up candies, particularly multi-flavor gummy bears. She also observed her sister's stress level of constantly reminding her children to "take your vitamins." But, conventional products were not very appealing to the children because of their off taste, their crunchy, powdery mouth feel, unpleasant after-taste and chalkiness. Jennifer began consulting with children's nutritionists, food chemists and production experts to "produce a gummy bear taste experience combined with legitimate nutrient levels, incorporating all natural ingredients, colors and flavor." Yummi Bears have become the number one selling supplement in the entire children's category.