Pure & Basic offers simple high-performance hair care, in the form of shampoos and conditioners specially formulated for different hair types. All shampoos are sulfate-free. Better for you and your family and better for the environment.

Free clarifying shampoo and lite oil-free moisturizing conditioner are made with only the most pure and basic ingredients. All Pure & Basic products are made with all natural colors, essential oils, and botanical extracts. Pure & Basic's vision of blending traditional eastern herbs with western science has contributed to the extensive use of Green Tea in some of their products. In the East, the healing properties of green tea have been appreciated for centuries.